B2B Content Marketing
SENDOSO | ETHENA | PUNCHH | DANDLES | Digital Content
SENDOSO: Case Studies
Upcycling content with eGifts sets demand generation record
How the PerformLine demand generation team reworked old content to grab new attention, book demos, and make company history. (more)
Corporate gift switch increases influenced pipeline by 38%
How swapping gift cards for high-end physical corporate gifts revamped the direct mail strategy at Tealium. (more)
Streaming platform pairs star power with corporate gifts to grow pipeline
How MasterClass used a Sendoso integration to customize its B2B sales strategy and offer uniquely themed gifts to spark interest in online courses. (more)
Pun calendar corporate gifting guide
| Sendoso | Landing Page & Associated Blogs
Clever puns to add humor to your account-based marketing and sales campaigns. Discover holiday puns and corporate gift ideas for every month. Or download the entire 365 Pun Calendar as a PDF… (more)
Lessons in leadership: the future of account-based marketing
| Sendoso | Thought Leadership Blog
Adam May is laser-focused on being a change agent for the future of account-based marketing (ABM). From top to bottom, he’s fundamentally rethinking business-to-business (B2B) marketing strategy—and you might want to think about coming along… (more)
Sendoso Content Marketing Results
In 6 months, I ensured the blog YoY went from:
‣ 45k to 174k sessions
‣ 280 to 1011 leads
‣ .61% to 3.68% conversion rate
‣ 35k to 152k in new users, with a reduction of 2% in bounce rate
‣ 5 articles that produced 10+ leads to 45 articles that produced 10 leads or more
‣ 3 articles with 100+ leads)
The overall website grew well past these blog numbers, but that was a joint effort by our content team, and the web, PMM team, and analytics teams.
ADDITIONAL WRITING SAMPLES:
Quality first: how Ferrante’s Marketplace built a Spokane staple | Profile
Flowers Decor & More redefines the scent of success | Profile
Automated compliance training frees up startup resources | Case Study
Edtech renewals rise 10% with scaleable direct mail strategy | Case Study
Spruce Your Nest grows by embracing the “small” in small business | Profile
news content & producing
KREM 2 NEWS | Digital Content
DIGITAL COMMUNITY: 150,000+
KREM 2 News is a CBS affiliate in Spokane, Wash. focused on breaking news, severe weather, and community engagement.
SERVICES PROVIDED:
Senior News Producer
Digital Media Manager
Freelance Digital Content Creator
Mom About Town Host
AWARDS:
National Edward R. Murrow Award: Best Mid-Market Website (2015)
Regional Edward R. Murrow Award: Best Mid-Market Website (2013, 2015, & 2016)
Spokane Love Stories: Couples reflect on 60 years of marriage
SPOKANE, Wash. — Natatorium Park, the Baker’s Beacon and The Spot were once the hot spots for finding a date in Spokane. All three are long gone, but some of the couples who were brought together at those iconic Spokane locations are still married.
Now in their 70s and 80s, they struggle to remember those first dates details.
But what they do remember are the locations which made their Spokane love stories… (more)
Christmas Tree Elegance winners pay it forward amid health crisis
SPOKANE, Wash. — Once the twinkling lights of Christmas Tree Elegance fade, 18 lucky people will receive a windfall of cash and prizes. Winners bring home nearly $5,000 in loot but past winners have an important piece of advice: Count your blessings and pay it forward.
It’s a motto for Sandra VanDoren and her family.
The daycare owner hit the Christmas tree jackpot in 2016 when organizers pulled her raffle ticket.
VanDoren won just as her family needed a miracle the most… (more)
ADDITIONAL WRITING SAMPLES:
web shorts
KREM 2 News | Mom About Town
'It's not you, it's me': Record snow and cold lead to Spokane breakup
Dearest Spokane,
It’s not you, it's me.
For more than ten years we’ve spent every winter together. You’ve provided me with idyllic white Christmases, ski seasons that stretch into spring and endless excuses to wear a scarf but I can’t take it anymore.
So after much soul searching, I think it’s best we take a break.
This isn’t goodbye. It’s more of a “see you later” – or to be more specific — see you in late March. (more)
Additional Writing Samples:
freelance writing
SCREENCAST-O-MATIC | Technology
Business Owner Creates Model For Change With Screencasts
A combination of drive, technology, and a whole lot of heart have flipped the concept of a traditional staffing agency on its head in Australia. Outsourcing Angel matches large companies with employees in developing countries. No one travels back and forth. All the work is done online via the internet and with the use of screencasts. (more)
7 Social Media Videos You can Create On Screencast-O-Matic
Ten seconds. It’s not much time. Yet in the social media world, the first ten seconds of a social media video is the key to engaging your audience. So it’s easy for a brand to become lost in all of… (more)
